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  • six focus groups throughout Alberta to determine effectiveness of a province-wide vehicle advertising campaign

  • two focus groups with travel agents in San Francisco and Toronto to determine perceptions and attitudes toward a tour company

  • four focus groups to determine Calgary seniors' recreational needs

  • four focus groups with seniors to determine quality of life issues and attitudes regarding seniors' services

  • two focus groups for a high-end multi-family developer to determine reaction to a proposed project

  • ten focus groups across Canada for an energy company to determine attitudes, image and positioning

  • three employee focus groups to determine attitudes toward internal communications and reaction/needs regarding a company Intranet

  • two focus groups for an online travel agency to determine reaction to a new web site

Qualitative Experience

Sample Projects


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